I conducted a series of interviews with businesses in order to gain an insight into how they’re using social media and how it has impacted their business. The two interviews with the most substance are the interviews with Verizon and Zeo. Those were both hour long phone interviews. The others were e-mail. The interviews were for a final paper for my COSK1221 Argument and Research class at Robert Morris University.
Please check them out: http://interviews.mikeboylan.com
The final paper can be found here: http://mikeboylan.com/2009/11/social-medias-positive-business-impact/